"rü wants to do for lunch bags what Swell did for water bottles, making eco design desirable."

"This isn't just a lunch bag, this is peace of mind."

"rü is spill-resistant, machine washable, made from recycled materials and easy on the eyes to boot."

"Sustainability and thoughtful business practices are at the core of rü."

⭐️⭐️⭐️⭐️⭐️

"Very happy with my purchase. The bag is compact enough to fit in my work bag and but big enough to fit all of my many snacks. 10/10 would (and probably will) buy again!"

- Leigh S. 

⭐️⭐️⭐️⭐️⭐️

"Truly bänanas how great this bag is! While obviously adorable, there is also the bonus of fast shipping, recyclable packaging and I even received a personalized note. These rü folks have a lot of heart behind this product. Expect exactly what you see/read and more! Note: it's not a very insulated bag, if that's something that is important to you. It's not for me, so a solid 10/10 would recommend."

- JamieLynn Bagley

⭐️⭐️⭐️⭐️⭐️

"I love my rü! It is so practical and can store all of my lunch goodies! It is compact and easy to keep clean. The vibrant pattern also adds an extra bit of fun to my daily routine!"

- Kristina S. 

⭐️⭐️⭐️⭐️⭐️

"This lunch bag is as practical as it is stylish. It’s a great solution to avoiding messes in your backpack when you have a long commute like I do. That sinking feeling when you get to work and you lunch has spilled? It’s gone since you just toss it in the wash and it’s good as new. The quality material doesn’t lose colour either. A worthy investment."

- Jinhee

⭐️⭐️⭐️⭐️⭐️

"I’ve always been a lunch bag lady but I must say my new rü is too good to be trüe. Easy to wash, easy on the eyes, fits a big ol’ lunch AND folds up real small when empty... what a treat!!!"

- Maria O.