reduce waste

with a reusable

lunch bag made

from over 90%

recycled materials

Shop now

some of our top sellers

& peek the rest

small steps

big differences ü

shop the bags

three promises

at rü, we promise to be (i) ethical (ii) sustainable (iii) functional

ethical

rü means aesthetics & ethics. Our bags are proudly manufactured in Canada, and we source only from local and reliable suppliers.

sustainable

rü's ethos is everyday decisions, thoughtfully. That's why our bags are made from over 90% post consumer waste and plastic bottles (which means room for improvement).

functional

A pretty package is well and good, but what can it do? *guards against spills *machine-washable *adjustable in size *portable and compactable

why pack lunch in a rü?

easier on the environment ü

educe waste from single use items used in takeaway lunches

easier on the wallet ü

takeout lunches can be two or three times more expensive than a hardy packed lunch

easier on the waistline ü

preparing food ourselves allows us to rely less on processed/unhealthy foods

easier on the eyes ü

packing lunch has never looked so good

10/10 RECOMMEND

“This bag is perfect! Not only does it hold enough food to get me through long days, it looks and washes great!"

Katie

Just buy it, it's worth it!

I love this bag. I get lots of compliments at work, plus it’s so easy to clip onto my bike or backpack when I’m on the go. The quality is amazing and I know that I’ll use this bag for years and years. If you’re on the fence, just get it!

Jess

Great and Cute Lunch Bag

“I purchased this bag for two reasons: 1. I wanted to stop using plastic bags to help the environment; 2. I didn't want to use cloth bags or your standard lululemon shopping bag because they are hard to clean. I purchased Ru a few months ago and have been extremely happy with it. It's large enough to hold all of my food for the day, easy to clean (machine washable), looks great, and is easy to pick out of the lunchroom fridge...."

Kirstn - before her rü was stolen :(

so cute!

“I've been looking for a good lunch bag to take to the office for awhile now, and I finally found one!"

Elena O.